Privacy Policy

Effective Date: August 26, 2022

Your privacy is important to Hyundai Motor Company and its subsidiaries and affiliates (collectively, “Hyundai” “we,” “us” or “our”), as is your trust in Hyundai’s products and services.

This Hyundai Privacy Policy (this “Privacy Policy”) describes how we collect, use, and share your personal information through our global website at https://www.hyundai.com/worldwide/en/ including users who provide information through any of our website’s contact forms, and any features, promotions, offers, or services provided by this website (collectively the “Site”). This Privacy Policy also describes, as applicable, your rights regarding access, deletion, opting-out, and correction of your personal information.

Not Covered by this Policy: This Policy only applies to the Site and not to any other Hyundai website or online service, unless specifically indicated. It does not apply to any third-party websites even though we may link to these sites on our Site

User Consent

By disclosing your personal information to us or using our Site, you understand and agree that Hyundai may collect, transfer, use, and disclose your personal information in accordance with this Privacy Policy. For example, you consent to Hyundai’s transfer to and retention of your information within South Korea, which may have less protections for your personal information than the jurisdiction where you live. If required by applicable law, we will obtain your consent to our collection, use, transfer and disclosure of your personal information. IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY OR OUR TERMS, THEN PLEASE DO NOT DISCLOSE PERSONAL INFORMATION TO US OR USE THE Site.

Personal Information We Collect and How We Collect It

We collect information about you from several sources: directly from you, from third parties, and automatically through your use of our Site and interactions with us. For example, we collect personal information that you provide directly by completing one of the forms on our Site or by signing up for our newsletter. We and our third party services providers also automatically collect usage data when you use the Site via cookies, web beacons, and other tracking technologies; web analytics; and log files. We may combine the information we collect from these various sources. We will not use cookies for purposes other than those described in this Policy and our Cookiesp Policy. For more information about cookies, see our Cookies Policy.

Categories of Personal Information Collected

Certain privacy laws, such as the California Consumer Privacy Act (“CCPA”), require that we disclose the categories of personal information that we may collect about individuals. While the actual information we collect varies depending upon the circumstances, generally we may collect the following categories of personal information:

Identifiers: such as a real name, alias, IP address and online identifiers, email address, or other unique personal identifiers. We collect this information when you fill out a form on or otherwise visit our Site.

Commercial information: including vehicle ownership, vehicle type owned, and other information conveyed if you provide a vehicle VIN.

Internet or other electronic network usage data: including, but not limited to, browsing history, clickstream data, search history, and information regarding your interactions with an internet website, application, or advertisement, including access logs and other usage data related to your use of the Site. We collect this information through the use of cookies and other tracking technologies.

Use of Personal Information

Hyundai uses the information collected above in several different ways. And we may use your information individually or combine it with other information to generate aggregate statistical information. The primary uses of your information include:

Running our business and providing our products and services: to provide, maintain and improve our products, services, and Site; to authenticate users; to perform technical operations; to communicate with you about our products and services, including vehicles and other products and services; to respond to your requests; to provide technical support; and for other customer service and support purposes.

Analyzing and improving our services and offerings: to better understand how users access and use our products, services, and Site; for research and analytical purposes, such as to evaluate and improve our products, services, Site, and business operations; to develop new features, products, or services; and to otherwise improve our Site and user experiences.

Personalizing content and experiences: to tailor content we send or display on the Site in order to offer location customization and personalized help and instructions, and to otherwise personalize your experiences; to reach you with more relevant ads and to measure ad campaigns.

Marketing and promotional purposes: to send you newsletters, offers or other information we think may interest you; to contact you about our products, services, or information we think may interest you; to administer promotions and contests; and to promote other products and services we offer.

In support of our general business operations: where necessary to the administration of our general business, accounting, record keeping, and legal functions.

Securing and protecting our rights: to protect our business operations, secure our network and information technology, assets, services, and legal rights; to prevent and detect fraud, unauthorized activities, access and other misconduct; where we believe necessary to investigate, prevent or take action regarding suspected violations of our agreements with you, as well as fraud, illegal activities, and other situations involving potential threats to the rights or safety of any person or third party

Complying with legal requests and obligations: to comply with the law or legal proceedings. For example, we may use information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.

Anonymous and De-identified Information: we also may de-identify information and create anonymous and aggregated data sets and reports to assess, improve, and develop our business, products, and services; prepare benchmarking reports; and for other research and analytics purposes.

Disclosure of Personal Information

We disclose personal information to third parties to provide and improve our Site, products, and services; to reach you with more relevant information and offers; to provide you with information about the third party offers you may be interested in; and to honor your consent or authorization. We also disclose personal information to the entities listed and for the purposes set out below:

Affiliates and Subsidiaries: Hyundai may share your personal information with Hyundai subsidiaries and affiliates located in your country or region for operational, analytic, and compliance purposes. For example, if you contact us via the “Contact Us” webform with an inquiry, complaint, suggestion, or compliment, we may communicate the content of your message and your personal information to a Hyundai subsidiary located in your country or region in order to take action on or respond to your communication.

Service providers and suppliers: We may disclose personal information to our vendors, service providers, suppliers, contractors, or agents who use such data in order to perform functions on our behalf. These entities are contractually required to use the personal information we disclose exclusively to provide their respective services, and not for their own independent purposes.

Business transfers: We may disclose and transfer personal information as part of any merger, acquisition, financing, sale of company assets or interests in the company listed above, or in the case of insolvency, bankruptcy, or receivership, including during negotiations related to such business transfers.

Protecting rights and interests: We may disclose your information to protect or defend the safety, rights, property, or security of Hyundai, third parties, or the general public, including to protect the Services, to detect, prevent, or otherwise address fraud, security, technical issues, or other activity which we, in our sole discretion, consider to be, or to pose a risk of being, illegal, unethical, or legally actionable activity. We may also use personal information as evidence in litigation in which we are involved, and as necessary to enforce this Privacy Policy, our Terms of Use, and other applicable agreements with you.

Legal compliance and lawful requests: We may disclose your information in accordance with applicable law to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding, in response to a subpoena, warrant, court order, or other legal process, or to cooperate with investigations or lawful requests, whether formal or informal, from law enforcement or government entities.

De-identified and Aggregated Data: We may share aggregate or de-identified information with third parties for research, analytics, and other purposes, provided such information does not reasonably identify you.

Categories of Personal Information Disclosed. Certain privacy laws, such as the California Consumer Privacy Act, require that we tell you about the categories of personal information that we have disclosed for a business purpose, as well as the categories that we have “sold.” Please review the section Categories of Personal Information Collected above for further descriptions of each category of personal information. This information is not limited to California users.

Disclosed for a business purpose. In general, we may disclose the following categories of personal information for the business purposes described above:


Categories of personal information disclosed for our business purposes	Categories of third parties to whom this information was disclosed
Identifiers	Affiliates and subsidiaries; dealers; service providers and suppliers; analytics providers; and government entities.
Commercial information	Affiliates and subsidiaries; dealers; service providers and suppliers; analytics providers; and government entities.
Identifiable Internet or other electronic network activity information	Affiliates and subsidiaries; service providers and suppliers; analytics providers; and government entities.

Sale. We do not disclose personal information through the Site to third parties in exchange for direct monetary compensation from such third parties. We may disclose or make available personal information collected through the Site to third parties to receive certain services or benefits from them—for example, when we allow third party tags to collect information such as browsing history on our Site to improve and measure our ad campaigns. This disclosure can be considered a sale under certain laws, like the CCPA, and the information “sold” in this manner includes: identifiers, customer records, commercial information, Internet or other electronic network usage data, and profiles and inferences to affiliates and subsidiaries, and analytics providers. These entities are contractually required to use the personal information we disclose exclusively to provide their respective services, and not for their own independent purposes.

Your Rights and Choices
Subject to applicable law, you may request access to, correction, or deletion of certain of your personal information by contacting us at [digitalcomm@hyundai.com]. We will endeavor to respond to those requests in the time periods required by applicable laws. We may request certain information from you to verify your identity before responding to a request. We offer these options to you as general rights, but you may have further specific rights that are outlined in our jurisdiction-specific sections below (for example, residents of California, Brazil, China, Saudi Arabia, the European Union and the United Kingdom should refer to jurisdiction-specific sections within this Privacy Policy).

Opting-Out of Certain Communications. Hyundai offers you the opportunity to opt-out from marketing communications from Hyundai, and to opt out of certain disclosures of personal information to third parties.

You may opt-out of marketing emails or manage your subscription preferences for emails from us at any time by using the unsubscribe mechanism within any marketing email we send to you. If you wish to opt-out, you may do so by submitting a request to [digitalcomm@hyundai.com].

If you have opted out of receiving future emails from us, we will implement your opt-out request within ten (10) business days of receiving the opt-out request.

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